Valera Reserve

Experience the Essence of Luxury.

Savor the moment. Exhale prestige.

I built Valera Reserve™ to honor a legacy of craft and character. From the first leaf to the final band, our focus is restraint, balance, and time—so that when you light up, you feel more than flavor; you feel intention. This brand is my story in gold and black: heritage, discipline, and the pursuit of a timeless experience. Savor the moment. Exhale prestige. — Dayron Valera Rojas